Marketing

W e are able to provide strategic counseling and will assist in enhancing and managing the positive brand and organisational image. We have great insight when it comes to brand positioning and competitive advantage in reaching and penetrating the Black consumer market. Our expertise stretches from the low LSM groupings right up to the highest LSM segments; represented by the proverbial Black Diamonds.

We put together channel strategies to connect you to your clients through the following services:
Business ActivationWhen you enter a new market or launch a new product, you need to let people know about it. We help construct your message and method of delivery.
Product LaunchesWe have identified opportunities to launch and activate products in shopping centres, taxi ranks and special occasions to name a few. We arrange relevant entertainment  and infrastructure and negotiate preferential rates on behalf our clients.
Lead GenerationA business without leads is no business at all. We help you to grow and sell more products to the same clients. We employ technologies that are quick, easy and cost effective to generate qualified leads for your business.
Strategic PartnershipsIt sometimes helps to join forces with a partner company that is already a strong player in your new market. We facilitate these strategic partnerships; and shape synergies; to the benefit of your company.
Strategy DevelopmentStrategy development is one of our core strengths. How to tailor your communication to be relevant to your target market; and how this converts to money in your bank account.